Eye tracking – studies of eye movements in a context of use – provides concrete and reliable information about what the user sees and perceives. And, about what is not noticed.
The method is thus suitable for studying virtually everything that is presented on a website or app.
We used it in several cases such as A/B testing for Search vs browse impact, Packaging, Customer support efficiency, Ad and offer performance, intranet findability and of course usability at large.
We use the new Tobii X2 eye tracker, which measures eye movements with very high precision, and a separate web camera to catch motion and user reactions.
Clients: Telenor, Ericsson internal, Telia, Halebop, Eniro.
There are lots of calendar tools out there, but none that is as flexible and transparent as a spreadsheet. We simulated the needs together with Visual Arts media customers and it resulted in a calendar. It has the same characteristics as a whiteboard, with the simplest attributes to outline the year.
